Supporter Profile: Flying Lizard Brand Logic
Who: Flying Lizard Brand Logic What: Strategic Business Consulting / Branding Strategy NZ HQ: wellington Who do you work with and what key challenges do you help them solve? I help founders simplify their offer so their ideal customer is 100% committed to buying. Businesses lose sales to the competition when their message is too […]
BIZ WIRE
Supporter Profile: Flying Lizard Brand Logic
Who: Flying Lizard Brand Logic What: Strategic Business Consulting / Branding Strategy NZ HQ: wellington Who do you work with and what key challenges do you help them solve? I help founders simplify their offer so their ideal customer is 100% committed to buying. Businesses lose sales to the competition […]
Dcentrica Solutions’ Metaport Shines A Light On A Costly Agency Blind Spot
Dcentrica Solutions is addressing a problem many digital agencies quietly absorb: hours of unplanned, manual, and unbilled work created by limited team-wide visibility into software maintenance, security vulnerabilities, and end-of-life risk after a project goes live. Founded in Wellington by veteran developer Russ Michell, Dcentrica Solutions has built Metaport, a […]
Why Food Brands Are Turning to Favour for Deeper Customer Insights
Favour is changing how food brands understand recipe performance. Founded by Nick Gilbert, it captures the step most food companies never see: when inspiration turns into action. The free meal-planning app allows users to import recipes from almost anywhere—photos, screenshots, cookbooks, websites, social media, blogs—and convert them into a shoppable […]
Fractional Sales Part 2 – Scaling from Founder-led Growth
Part One in this series about fractional sales covers how fractional sales and business development work. Part Two outlines fractional business development as a go-to-market (GTM) strategy for small and […]
Does Your Business Have the Right Foundations in Place for Success in 2026?
As businesses look ahead to 2026, many are focused on growth plans, new markets, or scaling their operations. What is often overlooked is whether their legal and operational foundations can […]
Fractional sales reduce risk for SME’s – Part 1
Want to grow sales without having to hire? Fractional sales is an excellent solution. WHAT is FRACTIONAL SALES? Fractional sales is a new term for hiring a part-time sales and […]
Wedge Hits $100M Milestone in Mission to Save Kiwis Billions
Six months after launch, New Zealand fintech Wedge has hit $100 million in managed funds and nearly 2,000 customers, offering savings rates far above traditional banks and aiming to save […]
From Recipe Photo to Checkout: Favour is a Free Kiwi App Making Dinner Easier
Free to every home cook, Favour is the Kiwi app with the power to turn any recipe—from a cookbook photo to a TikTok link—into a ready-to-shop Woolworths order in seconds. […]
ISpy Nits Founder Brings Global Head Lice Research Home to Help Families
When Auckland founder and mum Kate Ricketts created ISpy Nits, she wasn’t just building a new head lice treatment product — she was trying to change the way New Zealand […]
Reactory proving that chemistry, not time, holds the secret to great spirits
From a makeshift lab in a garage in Auckland, a quiet revolution in spirits distillation began taking shape. It started, as many breakthroughs do, with a simple frustration. Mark Eltom, […]
Supercharging Your Brand: Essential Steps for Trade Mark Protection
Your brand is more than just a name or logo – it’s the face of your business and a key driver of customer trust and loyalty. As your business grows […]
Auckland Startup eccuity Is Reimagining Modern Wealth Management
Auckland-based fintech eccuity is on a mission to make financial planning and investment advice more affordable, accessible and actionable. Founded in 2024 by entrepreneur Charlie Meaden (CEO), the company provides […]
Supporter Profile: The Ontrack Group
Who: The Ontrack Group What: NZ Payroll Training & Support NZ HQ: Northland Who do you work with and what key challenges do you help them solve? At The Ontrack […]
Can Neocrete Solve One of the World’s Biggest Climate Problems?
Based in Parnell’s Outset Ventures in Auckland, deep-tech startup Neocrete has created a breakthrough concrete additive inspired by ancient Roman chemistry. With their low-carbon innovation now gaining traction offshore, one […]
Auckland’s MyRepsoft Is Rewriting the Rules of Finance with AI Automation
With a platform that can process thousands of financial documents in minutes, MyRepsoft is putting New Zealand innovation on the global stage — and redefining how businesses turn data into […]
Locate Technologies Makes NZX Move as Country’s First Listed Bitcoin Treasury Company
Locate Technologies has made history as the country’s first listed Bitcoin treasury company, marking a bold move that goes beyond logistics and technology. The company’s decision to hold Bitcoin on […]
Conquer Health: Where Purpose Meets Personalised Wellbeing
New Zealand startup Conquer Health is redefining the way we approach wellbeing by offering personalised, science-backed strategies with ongoing expert support, a far cry from one-off reports or quick fixes. […]
RosterLab Brings Fairness and Sanity Back to Shift Work
At the heart of Auckland’s Newmarket Innovation Precinct, a small team of founders is tackling one of the most universally frustrating problems in modern workplaces — the staff roster. What […]
Skytree Scientific harnessing AI to tackle global lightning risk
When entrepreneur Christopher Bean looked at how organisations were managing the risk of lightning strikes, he saw a gaping problem. Despite the massive financial and safety risks posed by lightning […]
Supporter Profile: Bizzy Limited
Who: Bizzy Limited What: NZ Business Lending Marketplace NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? Running a business is hard […]
Stripe SaaS Connect New Zealand: Sharing the SaaSmas Spirit
Join Stripe for a festive networking get-together during the inaugural KiwiSaaS event: 7 weeks of SaaSmas. Come share the SaaSmas spirit with the New Zealand SaaS community and hear growth […]
Redundancy Done Right: Protecting Your Business and Your People
In today’s ever-changing business landscape, companies sometimes need to restructure or streamline their operations. Whether it’s due to new technology that reduces the need for certain roles, a shift in […]
Supporter Profile: Australasia Moulding Ltd
Who: Australasia Moulding Ltd What: Plastic manhole chamber solutions NZ HQ: Kerikeri Who do you work with and what key challenges do you help them solve? For the past decade, […]
Supporter Profiles
Supporter Profile: Flying Lizard Brand Logic
Who: Flying Lizard Brand Logic What: Strategic Business Consulting / Branding Strategy NZ HQ: wellington Who do you work with and what key challenges do you help them solve? I help founders simplify their offer so their ideal customer is […]
Supporter Profile: The Ontrack Group
Who: The Ontrack Group What: NZ Payroll Training & Support NZ HQ: Northland Who do you work with and what key challenges do you help them solve? At The Ontrack Group, we work with small business owners, payroll professionals, and […]
Supporter Profile: Bizzy Limited
Who: Bizzy Limited What: NZ Business Lending Marketplace NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? Running a business is hard enough, getting finance shouldn’t be. Instead of spending weeks on […]
Supporter Profile: Australasia Moulding Ltd
Who: Australasia Moulding Ltd What: Plastic manhole chamber solutions NZ HQ: Kerikeri Who do you work with and what key challenges do you help them solve? For the past decade, Australasia Moulding Ltd has been providing prefabricated plastic manhole chamber […]
Supporter Profile: McCabe & Company Ltd
Who: Mccabe & Company Ltd What: Intellectual Property legal services NZ HQ: Wellington and Auckland Who do you work with and what key challenges do you help them solve? We help startups, individuals, and small to large companies in New […]
Supporter Profile: Nomad8
Who: Nomad8 What: Business coaching and training NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? Nomad8 works with business leaders, product teams, and organisations who want to improve how they build […]
Supporter Profile: CyberGrape
Who: CyberGrape What: Managed Cyber Security Services Provider NZ HQ: Taranaki Who do you work with and what key challenges do you help them solve? At CyberGrape, we empower business owners and boards to take control of their cybersecurity by […]
Knowledge Base
Editorial
Editorial: The Saboteur
We are living in uncertain times. To me it almost feels like we are in a pressure cooker of social, economic, political and environmental stew. In such times it’s natural for the prehistoric “lizard” part […]
Why our small businesses are a BIG deal
In the entrepreneur world we hear a lot of talk about entrepreneurs and businesses needing to be “global from day one”. Investors and business commentators lament our lack of large global businesses and say the […]
Editorial: We owe a duty of care to founder mental health and it requires a collaborative solution
I didn’t know Jake Millar, save for a few emails swapped with our editor when he was just getting started with Unfiltered. As for so many others though, the news of his death by suicide […]
Editor’s Picks – Innovation Nation 2021
2021 is drawing to a close and once again we saw a range of stories showing that despite a second year of challenging times for businesses nationwide, entrepreneurship and innovation is alive and well in […]
Your entrepreneur vision is your biggest asset
Dissatisfaction with the status quo, and a vision for some better object, outcome or circumstance that does not yet exist, is the starting point of all creation. And as an entrepreneur in a world where […]
How to start a business without quitting your day job
I was talking with a good friend of mine about how he would love to be able to go into business for himself. This is someone I have known for over 20 years. We went […]
Four steps for dealing with well meaning but negative family and friends
So you’ve decided to take the plunge and start a business. Well done you! Having mentally prepared yourself for what lies ahead by researching, reading about and talking with others about what it takes to […]
Three brutal truths about working from home
Working from home has become a reality that businesses and their staff have had to quickly adjust to, and many organisations are now questioning the need to ever return to the paradigm of mass centralised […]




























































