Social Media Compliance: Safeguard Your Brand and Avoid Common Pitfalls
Could one social media post put your startup at risk? For many founders, social media is one of the fastest ways to build awareness, reach customers and grow a brand. But when you are moving quickly, it is easy to post, share, or approve content without checking the risks involved. A photo used without permission, […]
BIZ WIRE
interview: lucas grossi, NZ Tech Expo
Watch/listen to the Interview: Richard Liew talks with Lucas Grossi, founder and organiser of the inaugural NZ Tech Expo happening on 18 September 2026 at Shed 10, Auckland, New Zealand. In this interview, we sit down with Lucas Grossi, the founder of the NZ Tech Expo, to discuss the newest […]
From Wellington to the World – How Two Kiwi Bootstrappers Disrupted Global Logistics
Growing up in Wellington, Chris Crutchley and Nick Bartlett were sporting rivals long before they became global business partners. Today, the duo are the masterminds behind Wayfindr, a trailblazing fourth-party logistics (4PL) company that has quietly disrupted traditional international supply chain models from its base in Hong Kong. It is […]
AI at Work: The Legal Risks That Could Cost Your Business
Are you using AI to save time in your startup without checking what it could expose? For many founders, AI is already helping draft emails, contracts, policies and marketing content. It can speed up work, but it can also create risks that are easy to miss when you are moving […]
Guardian Flame launches personal safety app to bring accountability to dating
The digital revolution has transformed the search for human connection into a seamless experience of swiping and matching, yet this convenience has often come at a significant cost to personal […]
Supporter Profile: RecruitNet Consulting Group
Who: RecruitNet Consulting Group What: Recruitment and Human Resource Services NZ HQ: Hamilton, Waikato Who do you work with and what key challenges do you help them solve? At RecruitNet, […]
New Zealand’s productivity crossroads – Why AI literacy cannot wait
Karrina Mountfort, an Auckland-based technology veteran with two decades of transformation experience, believes New Zealand is at a productivity crossroads and says if we do not act now to democratise […]
Supporter Profile: FileInvite
Who: James Sampson, CEO at FileInvite What: Document collection SaaS for lenders NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? FileInvite […]
Five Taranaki startups set to pitch at PowerUp Showcase
The Accelerator culminates in a live Showcase Night on 13 May, where each founder will pitch their venture to an audience of investors, industry leaders and innovation supporters. [Image supplied]
When Customers Don’t Pay: What Your Business Should Do Next
What would you do if a customer simply did not pay? For many startups, it is not something you plan for until it happens. Yet one unpaid invoice can quickly […]
Think Before You Ink: What to Check Before Signing a Business Contract
As your startup grows, signing contracts becomes part of day-to-day operations. Whether it is with customers, suppliers, or partners, these agreements shape how your business runs. However, many founders focus […]
Anteup is Turning the Home Loan Market on Its Head
Kiwi fintech Anteup, is transforming how home loans work, building a reverse online lending marketplace where banks engage with borrowers, giving choice, transparency, and control. The idea came to cofounders […]
PowerUp Podcast returns for Season Six: Full Season Streaming Now
Season Six of the PowerUp Podcast is here, brought to you by Regional Development Agency, Te Puna Umanga Venture Taranaki and hosted by long-time business advocate and NZ Story CEO […]
Fuelling Local Entrepreneurship in Northland
Across Northland, entrepreneurship is being reframed not just as business creation, but as a vital mindset for navigating an increasingly uncertain world. Through the Startup NZ Initiative, communities are being […]
When Good Employees Go Bad: What Employers Should Do Next
As your startup grows and takes on employees, it’s essential to manage performance issues as they arise. Even capable, usually reliable employees can sometimes fall short of expectations or behave […]
Stripe Local Auckland: The Future Of Commerce
Join in person on Wednesday 18th March 2026 for Stripe Local: Auckland – an afternoon dedicated to trends shaping the next decade of commerce. Don’t miss out on this opportunity […]
How LULLAA Grew From a Four-Generation Recipe to a Functional Food Platform
In the heart of the Waikato, a quiet revolution is brewing—not in a lab, but in the home of two founders who believe the future of food isn’t found in […]
Supporter Profile: Flying Lizard Brand Logic
Who: Flying Lizard Brand Logic What: Strategic Business Consulting / Branding Strategy NZ HQ: wellington Who do you work with and what key challenges do you help them solve? I […]
Dcentrica Solutions’ Metaport Shines A Light On A Costly Agency Blind Spot
Dcentrica Solutions is addressing a problem many digital agencies quietly absorb: hours of unplanned, manual, and unbilled work created by limited team-wide visibility into software maintenance, security vulnerabilities, and end-of-life […]
Why Food Brands Are Turning to Favour for Deeper Customer Insights
Favour is changing how food brands understand recipe performance. Founded by Nick Gilbert, it captures the step most food companies never see: when inspiration turns into action. The free meal-planning […]
Fractional Sales Part 2 – Scaling from Founder-led Growth
Part One in this series about fractional sales covers how fractional sales and business development work. Part Two outlines fractional business development as a go-to-market (GTM) strategy for small and […]
Does Your Business Have the Right Foundations in Place for Success in 2026?
As businesses look ahead to 2026, many are focused on growth plans, new markets, or scaling their operations. What is often overlooked is whether their legal and operational foundations can […]
Fractional sales reduce risk for SME’s – Part 1
Want to grow sales without having to hire? Fractional sales is an excellent solution. WHAT is FRACTIONAL SALES? Fractional sales is a new term for hiring a part-time sales and […]
Wedge Hits $100M Milestone in Mission to Save Kiwis Billions
Six months after launch, New Zealand fintech Wedge has hit $100 million in managed funds and nearly 2,000 customers, offering savings rates far above traditional banks and aiming to save […]
From Recipe Photo to Checkout: Favour is a Free Kiwi App Making Dinner Easier
Free to every home cook, Favour is the Kiwi app with the power to turn any recipe—from a cookbook photo to a TikTok link—into a ready-to-shop Woolworths order in seconds. […]
ISpy Nits Founder Brings Global Head Lice Research Home to Help Families
When Auckland founder and mum Kate Ricketts created ISpy Nits, she wasn’t just building a new head lice treatment product — she was trying to change the way New Zealand […]
Reactory proving that chemistry, not time, holds the secret to great spirits
From a makeshift lab in a garage in Auckland, a quiet revolution in spirits distillation began taking shape. It started, as many breakthroughs do, with a simple frustration. Mark Eltom, […]
Supercharging Your Brand: Essential Steps for Trade Mark Protection
Your brand is more than just a name or logo – it’s the face of your business and a key driver of customer trust and loyalty. As your business grows […]
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Supporter Profiles
Supporter Profile: RecruitNet Consulting Group
Who: RecruitNet Consulting Group What: Recruitment and Human Resource Services NZ HQ: Hamilton, Waikato Who do you work with and what key challenges do you help them solve? At RecruitNet, our expertise in talent recruitment means you can trust us […]
Supporter Profile: FileInvite
Who: James Sampson, CEO at FileInvite What: Document collection SaaS for lenders NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? FileInvite works with financial services institutions globally — primarily commercial lenders, […]
Supporter Profile: Flying Lizard Brand Logic
Who: Flying Lizard Brand Logic What: Strategic Business Consulting / Branding Strategy NZ HQ: wellington Who do you work with and what key challenges do you help them solve? I help founders simplify their offer so their ideal customer is […]
Supporter Profile: The Ontrack Group
Who: The Ontrack Group What: NZ Payroll Training & Support NZ HQ: Northland Who do you work with and what key challenges do you help them solve? At The Ontrack Group, we work with small business owners, payroll professionals, and […]
Supporter Profile: Bizzy Limited
Who: Bizzy Limited What: NZ Business Lending Marketplace NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? Running a business is hard enough, getting finance shouldn’t be. Instead of spending weeks on […]
Supporter Profile: Australasia Moulding Ltd
Who: Australasia Moulding Ltd What: Plastic manhole chamber solutions NZ HQ: Kerikeri Who do you work with and what key challenges do you help them solve? For the past decade, Australasia Moulding Ltd has been providing prefabricated plastic manhole chamber […]
Supporter Profile: McCabe & Company Ltd
Who: Mccabe & Company Ltd What: Intellectual Property legal services NZ HQ: Wellington and Auckland Who do you work with and what key challenges do you help them solve? We help startups, individuals, and small to large companies in New […]
Supporter Profile: Nomad8
Who: Nomad8 What: Business coaching and training NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? Nomad8 works with business leaders, product teams, and organisations who want to improve how they build […]
Supporter Profile: CyberGrape
Who: CyberGrape What: Managed Cyber Security Services Provider NZ HQ: Taranaki Who do you work with and what key challenges do you help them solve? At CyberGrape, we empower business owners and boards to take control of their cybersecurity by […]
Supporter Profile: VistaPrint
Who: VistaPrint What: Small business marketing HQ: Victoria, Australia Who do you work with and what key challenges do you help them solve? VistaPrint is the print, design and marketing partner to millions of small businesses around the world. For […]
Supporter Profile: OneFile
Who: OneFile What: Roster and File Management NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? OneFile takes the hassle out of managing tasks like staff management, performance reviews, recording meeting notes, […]
Supporter Profile: iCollect
Who: iCollect What: Debt Collection NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? We service companies looking to chase outstanding debtors who are not paying invoices. Using our automated iCollect software […]
Supporter Profile: Magnify Consulting
Who: Magnify Consulting What: Sales – strategy, CRM, outsourced, tradeshows NZ HQ: Wellington Who do you work with and what key challenges do you help them solve? At Magnify, we help founders of SMEs to grow a healthy sales pipeline […]
Supporter Profile: Fabric Digital
Who: Fabric Digital What: SEO, Web Design, Google Ads NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? We work with businesses across New Zealand and Australia, from local Auckland tradies to […]
Supporter Profile: Tomorrow
Who: Tomorrow What: Branding and Website Services NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? Tomorrow is a full service creative agency that specialises in helping businesses launch, scale or reposition […]
Supporter Profile: BlueRock
Who: BlueRock What: Business Funding Advisory NZ HQ: Christchurch, Canterbury Who do you work with and what key challenges do you help them solve? BlueRock NZ helps entrepreneurial kiwi businesses fund their growth and innovation projects. Entrepreneurs can cut the […]
Supporter Profile: Stainton Chellew Lawyers
Who: Stainton Chellew Lawyers What: Legal services NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? We help people ranging from first home buyers, to small to medium businesses to trusts and […]
Supporter Profile: Remote
Who: Remote What: HR Management; Employer of Record (EOR); Contractor Management; Payroll; Remote API NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? We partner with early to mid-stage remote-first businesses of […]
Supporter Profile: Capital Connect
Who: Capital Connect What: Working Capital Loans; Asset Finance; Property Finance; Refinancing Solutions NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? At Capital Connect, we partner with New Zealand businesses, from […]
Supporter Profile: LegalVision
Who: LegalVision What: Legal Services and Advisory NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? LegalVision is a commercial law firm with 250+ team members specialising in helping startups, SME businesses […]
Editorial
Editorial: The Saboteur
We are living in uncertain times. To me it almost feels like we are in a pressure cooker of social, economic, political and environmental stew. In such times it’s natural for the prehistoric “lizard” part of our brain to kick into survival mode. This is a problem because if we […]
Why our small businesses are a BIG deal
In the entrepreneur world we hear a lot of talk about entrepreneurs and businesses needing to be “global from day one”. Investors and business commentators lament our lack of large global businesses and say the “three-B” (bach, ‘Beemer’ and boat) mentality of Kiwi business owners is holding us back. In this […]
Editorial: We owe a duty of care to founder mental health and it requires a collaborative solution
I didn’t know Jake Millar, save for a few emails swapped with our editor when he was just getting started with Unfiltered. As for so many others though, the news of his death by suicide last year still came as a shock and with a deep sense of sadness. Sadness […]
Editor’s Picks – Innovation Nation 2021
2021 is drawing to a close and once again we saw a range of stories showing that despite a second year of challenging times for businesses nationwide, entrepreneurship and innovation is alive and well in Aotearoa. Below we present our Editor’s Picks for 2021 – a selection of ten stories […]
Your entrepreneur vision is your biggest asset
Dissatisfaction with the status quo, and a vision for some better object, outcome or circumstance that does not yet exist, is the starting point of all creation. And as an entrepreneur in a world where purpose led work is more important to people than ever, that vision is key to […]
How to start a business without quitting your day job
I was talking with a good friend of mine about how he would love to be able to go into business for himself. This is someone I have known for over 20 years. We went to school and university together and he is one of the smartest, hard-working and nicest […]
Four steps for dealing with well meaning but negative family and friends
So you’ve decided to take the plunge and start a business. Well done you! Having mentally prepared yourself for what lies ahead by researching, reading about and talking with others about what it takes to start a business, you know that ‘success lies on the far side of failure’ and […]
Three brutal truths about working from home
Working from home has become a reality that businesses and their staff have had to quickly adjust to, and many organisations are now questioning the need to ever return to the paradigm of mass centralised offices. But Richard Liew says it may not be the holy grail of productivity, happiness […]